WCR Verified℠ is the first global standard to certify that coffee seed producers and plant nurseries are producing healthy and genetically pure plants. The coffee supply chain does not start at the farm—it starts with the seed. The success or failure of a farmer’s plants is the basis of his or her livelihood, and to succeed farmers need healthy seeds and the right plants.

The coffee supply chain does not start at the farm—it starts with the seed. To succeed, farmers need healthy seeds and the right plants. The WCR Verified℠ Certification Program is designed to provide independent, science-based quality control and assurance at the start of the coffee supply chain.